For venues
Know how many actually come back.
Sales tell you what happened last night. Sway tells you how many of those people you'll see again. Runs beside your existing operations — no POS replacement, no payment changes, no staff workflow change.
The problem
POS shows transactions.
Not repeat presence.
What venues see
Repeat behavior.
Made countable.
Every number here is a count. Sway never shows a venue individual students — no names, no profiles, no per-person history. That's the deal that keeps students checking in, which is what makes these numbers worth anything.
Emerging regulars
How many students have come back 2–3 times and are forming a habit — the group most worth programming for.
Event return rate
Which events bring people back a second time. Not just headcount — repeat presence.
Tonight, as it forms
How many students said they're coming, and how many have tapped in since. Self-reported by students, updating through the night.
Weak-night visibility
Which nights are not building regulars. Where attention and programming are needed.
Student density trends
Understand your campus-dense customer segment over weeks and semesters, not just shifts.
Return curve
The split between people who came once and people who keep coming — and which way it's moving.
How it works
Add Sway.
Students do the rest.
Get your venue on the map
We add you to Sway. Nothing at the door, nothing to install, nothing to buy.
Students tap in when they arrive
Students open Sway and tap in. Self-directed. No staff involvement. No confrontation.
Your dashboard shows repeat behavior
See how many came back, which events created regulars, which nights build habits — without asking staff to change anything.
No operational friction
Sway runs beside your venue. Not inside it.
No POS replacement
Sway is not Toast. It is not Square. It is not Resy. It does not touch your payment system.
No payment changes
Students do not pay through Sway. Your transactions stay exactly where they are.
No staff workflow change
Students check themselves in. Your staff does not need to learn anything new.